It’s Not How Good You Are, It’s How Good You Want to Be
by Paul Arden – The former creative director of Saatchi & Saatchi.
It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
The book is divided into:
If You Can’t Solve a Problem It’s Because You Are Playing By the Rules
Give Yourself Some Spin
And Now for a Commercial Break
You Don’t Have to be Creative to be Creative
Credits and Acknowledgements
- Publisher: Phaidon Press Ltd
- Published: 01 June 2003
- Format: Paperback 128 pages
- ISBN 13: 9780714843377
- ISBN 10: 0714843377
Priced in September 2013:
AUD: $9.95 www.fishpond.com.au Free shipping Australia wide
GBP: £4.95 www.bookdepository.com Free shipping Worldwide
USD: $7.37 www.bookdepository.com Free shipping Worldwide
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if you want to have more customers, and happy customers is important to listen to them, problem solving as mentioned here is the key for sucesss