The Nile is an Australian or New Zealand Online bookstore, created in 2003, as Mercury Retail in New Zealand, but moved to Australia in 2007.
The Nile bookstore offers free shipping to any address in Australia, together with good prices, normally beating most shops in the shopping centres etc.
A quote from their website
The Nile was founded as Mercury Retail in 2003 in Auckland, New Zealand, by Jethro Marks and Mark Taylor.
From the beginning, the company’s objective was to become a leading player in Australasia’s burgeoning online retail industry. Secure in their belief that Kiwi and Aussie consumers wanted to buy both online and from a local retailer, Jethro and Mark set about identifying the ideal product category to build the business.
After experimenting with everything from jewellery to toy models to handicrafts, they eventually settled upon books as the most exciting market upon which to focus their energies. Various incarnations of an online bookstore were experimented with, until in 2006 The Nile brand and website were launched in their current form.
The following year, on the back of thunderous growth across the Tasman, head office was moved from Auckland to Sydney. With the management hub situated in the trendy inner-west suburb of Balmain, warehousing and distribution were originally outsourced and based in the commercial zone of Mascot.