UPDATE:
The Result was:
Vegemite Cheesybite is the Winner
Vote for your choice of the new name to replace iSnack 2.0
The six names, in alphabetical order, are:
- VEGEMITE CHEESYBITE
- VEGEMITE CREAMYMATE
- VEGEMITE SMOOTH
- VEGEMITE SNACKMATE
- VEGEMITE VEGEMATE
- VEGEMITE VEGEMILD
Voting will begin at 5pm (AEST) on Friday 2 October 2009
and will end at
12 noon (AEDST) on Monday 5 October 2009.
What happened…
Six new iSnack 2.0 names for Vegemite fans to savour
2nd October 2009
THEIR first try was branded an iFail – now the marketing minds from Kraft have finalised six choices for the public to rename the new Vegemite spread.
The options will all be branded as Vegemite, with a choice between these six added tags: Cheesybite, Creamymate, Smooth, Snackmate, Vegemate and Vegemild.www.theaustralian.news.com.au/story/0,25197,26155489-26103,00.html
Vegemite iSnack2.0 name dropped
1st October 2009
MELBOURNE – US FOOD manufacturer Kraft has dropped its new name for a creamier version of the iconic Vegemite spread after consumers rejected the iSnack2.0 moniker.
www.straitstimes.com/Breaking%2BNews/World/Story/STIStory_436897.html
iSnack2.0 fury prompts naming rethink
30th September 2009
Consumer uproar over iSnack2.0 has forced Kraft to concede that its new Vegemite-cream cheese blend might have to be renamed.
www.theage.com.au/business/isnack20-fury-prompts-naming-rethink-20090930-gbwt.html
Kraft backflips on Vegemite name iSnack2.0
30th September 2009
AFTER the backlash against the name of the new Vegemite – iSnack2.0. – Kraft has decided to change the name of the famous spread to protect the national icon.
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